A Scientific Approach to Making a Beautiful B2B Website

Posted by Marc Schenker on Aug 28, 2014 in B2B Web Design and Conversion Optimization and User Experience
So…what makes a website really beautiful? We mean the kind of website where your buyers are just instantly impressed by its aesthetic qualities. You know…the kind of website where it’s love at first sight, and your buyers form a highly positive first impression that ends up being long-lasting. Any guesses?
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The 5 Things You Should Know About B2B Consumer Psychology

Posted by Marc Schenker on Aug 15, 2014 in Persuasion and B2B Buying Process
To sell more of your services as a B2B and retain loyal customers for a long time, one thing stands ...

Advantages of New Media vs Traditional Media Marketing

Posted by Eduardo Esparza on Aug 7, 2014 in Content Marketing and B2B Buying Process
If you’re still relying totally on traditional media marketing to help you get leads and conversions...

Does Your B2B Need a Google Plus Account?

Posted by Lynn Sharafeddine on Aug 5, 2014 in Search Engine Optimization and Content Marketing
With the number of social networks to choose from today, many B2Bs are left in the dark about someth...

How to Improve Usability and Conversions Using Sitemaps

Posted by Marc Schenker on Jul 24, 2014 in B2B Web Design and Conversion Optimization and User Experience
Marketers often argue whether a sitemap is necessary or not. Some believe that sitemaps are crucial ...

Radical vs. Evolutionary B2B Web Redesign Strategy: Which Is Better?

Posted by Eduardo Esparza on Jul 17, 2014 in B2B Web Design and Conversion Optimization and User Experience
If you're thnking about your next B2B web redesign strategy, it’s natural to think that you can do o...

How Much Should You Pay For a B2B Website Redesign

Posted by Marc Schenker on Jul 3, 2014 in Inbound Marketing and B2B Web Design and Must Read
If there’s one question our buyers ask us very frequently, it’s how much a B2B website redesign shou...

The 8 Costliest Mistakes in B2B Web Design

Posted by Lynn Sharafeddine on Jun 26, 2014 in B2B Web Design and User Experience and Must Read
Any time you design a B2B site... … there’s good design that increases conversions and creates custo...

How People Read on the Web (and How to Write for the Web)

Posted by Marc Schenker on Jun 19, 2014 in B2B Web Design and User Experience and Must Read
People read way differently on the web than they do with print, and that’s a fact. In order to produ...

Neuromarketing 101: Your Guide to All You Need to Know

Posted by Marc Schenker on Jun 12, 2014 in Inbound Marketing and Content Marketing and B2B Web Design and Online Marketing
Neuromarketing is a new, hot and very exciting concept in marketing. It’s an approach to marketing t...

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