UX vs. Decoration – Web Design Is an Engineering Job

Posted by Marc Schenker on Sep 26, 2014 in B2B Web Design and User Experience
  UX stands for user experience, which refers to how simple and enjoyable it is for your B2B buyers to find exactly what they want to on your B2B website. As such, the user experience dictates that you should put your B2B buyers front and center when you’re designing your B2B website.   That’s the ideal, anyway, but, unfortunately, some companies refuse to follow through on this extremely important best practice of web design.  
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HubSpot INBOUND14 Wrap Up Announcements From Market 8

Posted by Eduardo Esparza on Sep 23, 2014 in B2B Web Design and User Experience
Market 8 Updates and How We Became Specialists. A lot has happened lately at Market 8 in terms of ou...

INBOUND 2014: HubSpot CRM and Sidekicks

Posted by Lynn Sharafeddine on Sep 17, 2014 in Inbound Marketing and Lead Generation
  Last year at INBOUND 2013, HubSpot announced the HubSpot COS that revolutionized the way we approa...

Bad B2B Web Design Is Costly To Society: Taguchi’s Quality Loss Function

Posted by Eduardo Esparza on Sep 9, 2014 in B2B Web Design and B2B Buying Process
You may have believed that running a poorly designed B2B site only has bad implications for your cus...

A Scientific Approach to Making a Beautiful B2B Website

Posted by Marc Schenker on Aug 28, 2014 in B2B Web Design and Conversion Optimization and User Experience
So…what makes a website really beautiful? We mean the kind of website where your buyers are just ins...

The 5 Things You Should Know About B2B Consumer Psychology

Posted by Marc Schenker on Aug 15, 2014 in Persuasion and B2B Buying Process
To sell more of your services as a B2B and retain loyal customers for a long time, one thing stands ...

Advantages of New Media vs Traditional Media Marketing

Posted by Eduardo Esparza on Aug 7, 2014 in Content Marketing and B2B Buying Process
If you’re still relying totally on traditional media marketing to help you get leads and conversions...

Does Your B2B Need a Google Plus Account?

Posted by Lynn Sharafeddine on Aug 5, 2014 in Search Engine Optimization and Content Marketing
With the number of social networks to choose from today, many B2Bs are left in the dark about someth...

How to Improve Usability and Conversions Using Sitemaps

Posted by Marc Schenker on Jul 24, 2014 in B2B Web Design and Conversion Optimization and User Experience
Marketers often argue whether a sitemap is necessary or not. Some believe that sitemaps are crucial ...

Radical vs. Evolutionary B2B Web Redesign Strategy: Which Is Better?

Posted by Eduardo Esparza on Jul 17, 2014 in B2B Web Design and Conversion Optimization and User Experience
If you're thnking about your next B2B web redesign strategy, it’s natural to think that you can do o...

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