How to Maximize the Persuasive Power of Your Web Copy

Posted by Eduardo Esparza on Oct 16, 2014 in B2B Web Design and Persuasion
Copywriting is a highly valued skill and craft when it comes to selling a product or service on your B2B website. That’s because persuasive web copy will successfully convince your leads and buyers to convert by way of an action. That can be any micro conversion from signing up for your email newsletter or a free demo to finally purchasing your product or service.  
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How to Create an Effective About Us Page on Your Website

Posted by Marc Schenker on Oct 14, 2014
Of all the pages on your B2B site, the one that receives the least amount of praise, ironically so, ...

How to Use Directional Cues in Your UX

Posted by Marc Schenker on Oct 2, 2014
Directional cues on B2B websites are helpful and add to the user experience only if there are no oth...

UX vs. Decoration – Web Design Is an Engineering Job

Posted by Marc Schenker on Sep 26, 2014
  UX stands for user experience, which refers to how simple and enjoyable it is for your B2B buyers ...

HubSpot INBOUND14 Wrap Up Announcements From Market 8

Posted by Eduardo Esparza on Sep 23, 2014
Market 8 Updates and How We Became Specialists. A lot has happened lately at Market 8 in terms of ou...

INBOUND 2014: HubSpot CRM and Sidekicks

Posted by Lynn Sharafeddine on Sep 17, 2014
  Last year at INBOUND 2013, HubSpot announced the HubSpot COS that revolutionized the way we approa...

Bad B2B Web Design Is Costly To Society: Taguchi’s Quality Loss Function

Posted by Eduardo Esparza on Sep 9, 2014
You may have believed that running a poorly designed B2B site only has bad implications for your cus...

A Scientific Approach to Making a Beautiful B2B Website

Posted by Marc Schenker on Aug 28, 2014
So…what makes a website really beautiful? We mean the kind of website where your buyers are just ins...

The 5 Things You Should Know About B2B Consumer Psychology

Posted by Marc Schenker on Aug 15, 2014
To sell more of your services as a B2B and retain loyal customers for a long time, one thing stands ...

Advantages of New Media vs Traditional Media Marketing

Posted by Eduardo Esparza on Aug 7, 2014
If you’re still relying totally on traditional media marketing to help you get leads and conversions...

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