Generate More Leads Online

a blog about web design trends, conversion research, and actionable lead-gen advice, served up hot and fresh.

How to Improve Usability and Conversions Using Sitemaps

Posted by Marc Schenker

on Jul 24, 2014

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Marketers often argue whether a sitemap is necessary or not. Some believe that sitemaps are crucial to well-organized site navigation and SEO efforts. Others think that sitemaps are just there to cover up for bad site design in the first place.

In spite of this controversy, we’re sure that the answer is already clear. You most definitely need a sitemap on your B2B site for two reasons: to improve usability and conversions.


In this article, we’ll be drilling down into the two kinds of sitemap and how you can improve usability and conversions using sitemaps.

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Topics: B2B Web Design, Conversion Optimization, User Experience

Radical vs. Evolutionary B2B Web Redesign Strategy: Which Is Better?

Posted by Eduardo Esparza

on Jul 17, 2014

If you're thnking about your next B2B web redesign strategy, it’s natural to think that you can do one huge site redesign that’ll serve you for many years to come. It’s also natural to think that your new site requires very little maintenance and will function perfectly at converting leads and selling your products and services until you do another rehaul in the future. While a part of that logic makes sense, this approach can actually be detrimental.

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Topics: B2B Web Design, Conversion Optimization, User Experience

How Much Should You Pay For a B2B Website Redesign

Posted by Marc Schenker

on Jul 3, 2014

If there’s one question our buyers ask us very frequently, it’s how much a B2B website redesign should cost, and with good reason.

This is one of the most important issues that any B2B has to face. After all, a B2B website is your brand on the Internet, and the user experience it gives your buyers will dictate if they move down the sales funnel all the way into converting.

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Topics: Inbound Marketing, B2B Web Design

The 8 Costliest Mistakes in B2B Web Design

Posted by Lynn Sharafeddine

on Jun 26, 2014

Any time you design a B2B site...

… there’s good design that increases conversions and creates customer loyalty and there’s bad design that turns off potential buyers.

Needless to say, you want the first kind of design. One of the best ways to get there is by avoiding certain design mistakes.

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Topics: B2B Web Design, User Experience

How People Read on the Web (and How to Write for the Web)

Posted by Marc Schenker

on Jun 19, 2014

People read way differently on the web than they do with print, and that’s a fact. In order to produce highly successful web copy, you have to change your writing style to suite how people read online. This vital reality is the guiding principle of all persuasive copy.

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Topics: B2B Web Design, User Experience

Neuromarketing 101: Your Guide to All You Need to Know

Posted by Marc Schenker

on Jun 12, 2014

Neuromarketing is a new, hot and very exciting concept in marketing. It’s an approach to marketing that turns on its head much of what traditional marketers have come to follow, and there’s hard science behind it to back it up. In short, you can’t afford to neglect neuromarketing in your B2B marketing endeavors.

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Topics: Inbound Marketing, Content Marketing, B2B Web Design, Online Marketing

Gestalt B2B Web Design Principles – Part 5: Closure

Posted by Marc Schenker

on Jun 5, 2014

Appropriately enough, the last part of our gestalt B2B web design principles series covers closure. However, “closure” in b2b web design is very different from its usual context. Closure in this case talks about things that you can’t fully understand, so your mind works overtime to make sense of them by relating them to something familiar.

Let’s broach the principle of closure by first defining it:

Closure is when people first tend to look for a single and recognizable pattern when they’re viewing a complicated group of individual elements.

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Topics: B2B Web Design, User Experience

Six Reasons Why You Should Be Serious About Persuasive Copywriting

Posted by Marc Schenker

on May 29, 2014

Persuasive copywriting is a tremendous part of any successful B2B site. This is not surprising when you consider the undeniable truth that 95% of web design is all about typography anyway. In other words, it’s all about the words and text that appear on your site.

Let’s define what copywriting is in the first place. According to Wikipedia, copywriting can be defined as:

“Copywriting is writing copy for the purpose of advertising or marketing. The copy is meant to persuade someone to buy a product, or influence their beliefs.”

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Topics: Inbound Marketing, B2B Web Design, Conversion Optimization, User Experience

Gestalt B2B Web Design Principles – Part 4: Common Fate

Posted by Marc Schenker

on May 22, 2014

By now —after hopefully enjoying and learning a lot from our gestalt B2B web design principles part 1, part 2, and part 3— you should be quite familiar with this concept. We’ve got one for you this week, with our look at the gestalt B2B web design principle of common fate.

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Topics: B2B Web Design, User Experience

Increase Conversions with Jakob Nielsen’s Web Usability Principles

Posted by Eduardo Esparza

on May 15, 2014

Jakob Nielsen is a guru when it comes to web usability principles. You’ve probably heard of him or perhaps even read some of his extremely insightful articles on making the user experience a lot simpler and, therefore, better. His work and his writings have a huge impact on your B2B site because he essentially lays out for you what you have to do in order to make your site so user-friendly that conversions will automatically increase.

Web usability can be defined in the following way:

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Topics: B2B Web Design, Conversion Optimization, User Experience

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ABOUT MARKET 8

Market 8 is a small integrated agency, based out of the trendy West Midtown Atlanta.  We are irremediable workaholics that will internalize your project. Inevitably when working on your project, it becomes part of us, it molds our thoughts and ignites our creativity.

Often we are referred to as “a heck of a deal”, because with such diverse backgrounds as those of our team members, our recommendations often transcend the marketing aspects of your business.

We get excited with you and succeed when you succeed.

AUTHORS

eduardo Lynn Sharafeddine